Professional Media Training
Heard Communication believes in the adage ‘knowledge is power’. Once you know how the media works and what journalists really want, you can make the most of every interview opportunity.
About Heard Communication

Christine Heard
A journalist/producer/presenter for 20 years, Christine Heard has extensive, in-depth experience in Australia’s news media. Career highlights include foreign correspondent assignments, federal parliamentary reporting and longform current affairs. Christine is also adept at selling stories and promoting brands, having worked as a senior communications specialist.
With Media Skills Network accreditation, adult learning qualifications and a love of mentoring, Christine’s clients span all industries including banking and finance, energy, law, tourism, education, agriculture, health, food and beverage, welfare, manufacturing, engineering, retail, transport, science, construction, childcare, state government and not-for-profit sectors.
Heard Communication offers:
- media training for individuals and groups
- specialised coaching for beginners through to advanced spokespeople
- bespoke sessions
- hands-on exercises and practice interviews with working journalists
The Media Skills Network™
Heard Communication is a member of the Media Skills Network. Founded over 20 years ago, Media Skills is a proven and unique set of techniques, methods and formulae, underpinned by a strong understanding of adult learning, creating a powerful and memorable training approach.
Workshops & Coaching
Media Essentials
Got a large group needing basic media training? This workshop is for you. It helps participants understand what makes journalists tick, discusses the different news mediums, offers advice on pitching and planning interviews, provides a template for writing media releases and a structure for developing strong messages.
Managing the Media
A 1:1 or small-group workshop, this broadens participants’ experiences of dealing with journalists, developing key messages and handling difficult questions. It hones their existing news sense, fine tunes their interview technique and offers deeper insights into the world of the journalist.
Maximising the Media
A 1:1 or small-group workshop, this advances the skills and techniques of participants who already have considerable experience in handling the media. The aim is to develop their flexibility in dealing with different situations, different journalists and different styles of interviews.
Crisis Management
This workshop covers the principles of dealing with a media that’s homing in on a particularly difficult issue or the first stage of a crisis. It includes writing and presenting a statement, dealing with difficult questions and the attributes needed for strong public leadership in a crisis.
Professional Facilitation
Need someone to host a focus group, chair a meeting, MC an event or encourage debate? Heard Communication offers professional facilitation services that help you delve deeper into the issues that you want to know more about.
Presentation Training
Are you preparing for a big speech or need help refreshing a well-worn presentation? This session covers the building blocks of successful presentations including developing a theme, diagnosing your audience, creating a structure, factoring in storytelling and using best-practice body language.
We've Worked With
Whatever your sector or size, Heard Communication can train your spokespeople to make the most of every interview opportunity. The companies we’ve worked with span some of Australia’s biggest corporate names and brands, SMEs, not-for-profits and start-ups.


























Work with Heard Communication and you’ll come away feeling confident and better prepared for your next media moment:
“This was a practical, highly-impactful and fun workshop. I feel better equipped to be successful and enjoy my next media opportunity. Christine is incredibly knowledgeable and provides powerful feedback to help you improve.”
Chief Executive Officer
“What an amazing experience. I feels so much more confident, knowledgeable and practiced in the art of talking to the media. I highly recommend Heard Communication.”
Chief Vision Officer
“This was invaluable. Superbly delivered and highly practical.”
Pro Vice-Chancellor
“Valuable and practical training. I feel confident to go back to the office and improve our key messages and press releases with immediate effect.”
National Marketing & Communications Manager
“Very worthwhile course, practical and relevant.”
Chief Executive Officer
“A really relevant course with all the basics. A good mix of interaction and listening.”
Chief Executive Officer
“Many good tips, very relevant to practical situations.”
Media & Marketing Manager
“Christine created a great learning environment. Today’s workshop will definitely help us reach more people with our messages.”
Marketing & Communications Director
“Informative and enjoyable. An absolute must for not-for-profit spokespeople.”
General Manager
“Excellent strategies that can be used on a practical level in many facets of my profession.”
National Coordinator
“Christine’s one-on-one approach was invaluable and got great results. High quality, timely, and easily-implemented media training.”
Executive Officer
“Professional, concise and useful. I feel more confident and prepared for my next interview.”
General Manager
“A great workshop that encourages participants to work out of their comfort zone to realise their potential.”
Business Development & Marketing Specialist
“Christine knows her stuff 100%. The session was very easy to follow and the formulas will enable me to handle interviews far better. Now I feel confident to approach media organisations in the future.”
NSW Corporate Manager
Contact us
Call 0418 821 726
or
send a message to Heard Communication