Heard Communication believes in the adage ‘knowledge is power’. Once you know how the media works and what journalists really want, you can make the most of every interview opportunity
Professional Media Training
About Heard Communication
A journalist/producer/presenter for 20 years, Christine Heard has extensive, in-depth experience in Australia’s news media. Career highlights include foreign correspondent assignments, federal parliamentary reporting and longform current affairs. Christine is also adept at selling stories and promoting brands, having worked as a senior communications specialist.
With Media Skills Network accreditation, adult learning qualifications and a love of mentoring, Christine’s clients span all industries including banking and finance, energy, law, tourism, education, agriculture, health, food and beverage, welfare, manufacturing, engineering, retail, transport, science, construction, childcare, state government and not-for-profit sectors.
Heard Communication offers:
- media training for individuals and groups
- specialised coaching for beginners through to advanced spokespeople
- bespoke sessions
- hands-on exercises and practice interviews with working journalists
The Media Skills Network™
Heard Communication is a member of the Media Skills Network. Founded over 20 years ago, Media Skills is a proven and unique set of techniques, methods and formulae, underpinned by a strong understanding of adult learning, creating a powerful and memorable training approach.
Workshops & Coaching
Got a large group needing basic media training? This workshop is for you. It helps participants understand what makes journalists tick, discusses the different news mediums, offers advice on pitching and planning interviews, provides a template for writing media releases and a structure for developing strong messages.
Managing the Media
A 1:1 or small-group workshop, this broadens participants’ experiences of dealing with journalists, developing key messages and handling difficult questions. It hones their existing news sense, fine tunes their interview technique and offers deeper insights into the world of the journalist.
Maximising the Media
A 1:1 or small-group workshop, this advances the skills and techniques of participants who already have considerable experience in handling the media. The aim is to develop their flexibility in dealing with different situations, different journalists and different styles of interviews.
This workshop covers the principles of dealing with a media that’s homing in on a particularly difficult issue or the first stage of a crisis. It includes writing and presenting a statement, dealing with difficult questions and the attributes needed for strong public leadership in a crisis.
Are you preparing for a big speech or need help refreshing a well-worn presentation? This session covers the building blocks of successful presentations including developing a theme, diagnosing your audience, creating a structure, factoring in storytelling and using best-practice body language.
National Marketing & Communications Manager
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Chief Executive Officer
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